Displayroom
Retail display manufacturers for windows, counters and POS
The unit you signed off on screen has to reach every shop looking exactly like that, after a courier and a stockroom have both had a go at it.
Your display will be shipped, knocked about and put together by someone who has never seen it before. You get counter units, windows and point of sale displays designed and made by the same people, so what arrives in store is what you signed off, built to last as long as you need it to.
- 01 / 06
The reset date is fixed. By then the new window has to be in, and the counter unit has to be standing on the counter in every store taking the range.
- 02 / 06
The design is handed to a manufacturer who has never met the designer, and the details that made it work get lost somewhere between the render and the workshop drawing.
- 03 / 06
The unit arrives a shade off, a few millimetres too deep for the counter, or cracked in transit. The host retailer turns it away, or it sits in the stockroom while the promotion runs without it.
- 04 / 06
Displayroom designs the display and makes it from one set of drawings. The practical questions come before the first sketch: the counters, the host retailer's rules, and how the unit will travel.
- 05 / 06
A first unit is made exactly as the batch will be, and once you sign it off every later unit is checked against it for size, colour and finish. Joinery, metalwork, CNC cutting and finishing all happen in the same building, so the batch stays in one place from first cut to packing.
- 06 / 06
On reset morning the windows are lit and the units are on the counters, the same in every store, and still in good shape when next season comes round.
What we make
[ 02 · SERVICES ]DISPLAYROOM · 52.472222 −1.894722 · T+00:00:00Window display design
A seasonal or campaign window designed and built for one flagship or a small chain of stores.
Counter display units
A branded counter unit made in volume and sent out to many retail sites on one rollout schedule.
Point of sale displays
Floor stands, dump bins and shelf units for a product rollout, built as standalone pieces.
The object in this room
[ 03 · CONCEPT STUDY ]DISPLAYROOM · 52.472222 −1.894722 · T+00:00:00
Here the flacon hangs in a lit glass-block window on a wet night. The same imagined bottle appears in each room of the studio, dressed for that trade, and it belongs to no client.
How it runs
[ 04 · PROCESS ]DISPLAYROOM · 52.472222 −1.894722 · T+00:00:00- 01
Survey
We measure the windows and counters and gather the host retailer's display rules.
- 02
Draw
The design is drawn and shown to you in place, in the store it is going into.
- 03
Make
Joinery, metalwork, CNC and finishing done alongside the design team, with a first unit approved before the batch.
- 04
Pack
Each piece is packed for the journey and labelled for its store, with an assembly guide.
- 05
Install
Installed out of hours, or delivered ready for store staff to put up.
What this room won’t do
- No display that differs from the render you approved.
- We won't send a unit out until its packaging has been tested for the journey it is actually going to make, van, depot and stockroom included.
- We don't leave store staff guessing.
Asked often
How much does a retail window display cost to design and build?
The cost of a window display depends on the size of the window, the materials, how much lighting and movement is built in, and how many stores need a version. A single styled window with printed elements sits at one end; a built, lit installation across a small chain sits at the other. Displayroom prices each window from a survey, and the render comes with the quote.
Can counter display units be produced in bulk for multiple stores?
Yes. After the design is agreed, a first unit is made exactly as the batch will be and signed off, then every unit in the production run is checked against it for size, colour and finish. Displayroom packs each unit for transit, labels it for its store and delivers to your rollout schedule, with a simple assembly guide so store staff can put it up quickly.
What is the difference between a display unit and a full shop fit-out?
A display unit is a standalone piece placed into an existing shop: a counter unit, a floor stand, a window installation. A shop fit-out rebuilds the space itself, including walls, floors, lighting and fixtures. Display units are quicker to make and install and can be moved or reused when a promotion ends. Displayroom focuses on standalone units that sit inside a store.
How long does a seasonal window display take to design and build?
A seasonal window usually takes several weeks from brief to installation, and more for built, lit or multi-store windows. Big seasonal moments such as Christmas are typically briefed months before the reveal, because design, making and installation all have to land before a fixed date. Displayroom plans backwards from your reveal date and agrees the install slot at the start.
What materials are point of sale displays usually made from?
Point of sale displays are usually made from printed board for single, short promotions; timber and veneer for premium units that last; acrylic for a light, clean look that shows off the product; and steel or aluminium where a display will be handled hard or moved often. Displayroom chooses the material by how long the display has to last and how it will be used.
Are retail displays installed on site or shipped flat-packed?
Both are common, and the choice depends on the display and the rollout. Windows and large installations are usually installed on site out of hours. Counter units and floor stands for many stores are usually delivered flat-packed or part-assembled, with an illustrated guide so store staff can put them up. Displayroom designs the display to suit whichever route your rollout needs.
Hal, our automated desk, takes display enquiries. Say how many stores, which fixtures and when the reset happens.
Send us a photo of the counter or the window.
With the number of stores and the reset date, that is enough to start. A render follows the first conversation.
info@stillroomcreative.com