Counter display units made in volume for many stores

What the unit has to do

Before any design work, we agree the practical brief: which products, how many facings, how often staff will restock it, and whether items need to be secured. Then the constraints: the footprint and height the counters allow, and any rules the host retailer sets for displays from visiting brands on size, weight and stability.

Designing to those rules from the start means the unit is accepted when it arrives, instead of being turned away at the stockroom door.

Materials chosen by lifespan

Material depends on how long the unit has to last. Printed board suits a single promotion. Timber and veneer give a warm, premium unit that can last for years and be refinished. Acrylic is light and clean-looking and shows off the product. Metal is the choice where a unit will be handled hard or moved between stores often.

Many brands now want units that last beyond one season. We design these with graphic panels that can be swapped, so the same unit can carry the next campaign.

From the first unit to the last

You approve a realistic render first, locked to our drawings, and then a first unit made exactly as the production batch will be. Once that unit is signed off, it becomes the reference every later unit is checked against, so the hundredth unit matches the first in size, colour and finish.

The joiners, metalworkers, CNC operators and finishers work alongside the designers, which keeps the batch consistent and the schedule in one set of hands.

Branding in a small space

A counter unit has a few square centimetres to say who you are, surrounded by other brands doing the same. That usually means one strong material, one clear piece of branding and the product itself doing most of the work. Engraving, printing, inlay and applied lettering each wear differently under daily handling, and we choose the method by how long the unit has to look new.

Where a unit is going into stores that sell competing brands, it also has to look at home in someone else's shop. We look at photographs of the counters it will stand on, so the design suits the setting as well as the brand.

Packed to travel, easy to assemble

Counter units are usually put together in store by staff, not by a fitting team, so assembly has to be obvious. Each unit ships with a short illustrated guide, and wherever possible it goes together without tools.

Packaging is designed with the unit and tested for the journey, because a unit that arrives cracked is a store without a display. Units are packed and labelled for each store and delivered to your rollout schedule.