Displayroom
Point of sale displays for a product rollout
A new product needs somewhere to stand in the shop that belongs to it. Point of sale displays give it that space: a floor stand at the end of an aisle, a dump bin by the entrance, a shelf unit that makes a range look like a range.
What we make
Floor stands and plinths, dump bins, shelf units and gondola ends, header boards and product risers. Each is a standalone piece placed into an existing shop, which makes it a different job from a full shop fit-out, where walls, floors and fixtures are rebuilt. If your project is a whole space, it needs a fit-out; if it is a product that needs a home in someone else's shop, it needs a display.
Standalone displays can be designed, made and in store far more quickly than a fit-out, and moved or reused when the promotion ends.
Designed around the product
The product sets the brief. Its weight decides the structure, its packaging decides the shelf depths and spacing, and the number of facings decides the size. We also think about the people who use it: how easily staff can restock it, how the customer takes an item off it, and how it looks when it's half empty on a Friday afternoon.
You see the stand with your product on it before a single panel is cut, drawn from the same files the team then builds from.
Safety is part of the brief. A tall stand loaded with product must not tip when a child pulls on a shelf or a trolley catches its corner, so the base, the centre of gravity and any fixings are worked out with a full load, and tested before the batch is made.
One promotion or many
Some displays are meant for one promotion, and printed board keeps the cost per unit low. Others are meant to stay, in timber, metal or acrylic, and to take new graphics for each campaign. We'll recommend one or the other based on how long the product will be on promotion and how many stores it's going to, and show you the difference in cost over the life of the display.
Rolling out
For a rollout, the first display is made and approved, then the batch is produced to match it. Every display is packed with an assembly guide, labelled for its store and delivered on a schedule that gets it in place before the promotion starts.
Where we install, we do it out of hours. Where store staff assemble, the display is designed so they can do it quickly, without tools where possible, and without phoning anyone for help.
If a store reports a damaged part, we keep spares from the batch so a replacement can go out quickly without holding up the rest of the rollout.
About point of sale displays
What is a dump bin in point of sale display?
A dump bin is an open-topped display that holds loose products for customers to pick up, usually placed near an entrance or till. It suits small, lower-priced items bought on impulse, and can be made in board for one promotion or in timber or metal to last.
How much product can a point of sale floor stand hold?
A floor stand's capacity depends on the design. We start from the product's weight, packaging and the number of facings you need, then design the structure to carry a full load safely, including the moment someone leans on it.
Can a point of sale display be reused for a later promotion?
Yes, if it is built from durable materials and designed with changeable graphics. A reusable display costs more at the start and less over several promotions, and we'll show you where that balance lies for your rollout.
Send us a photo of the counter or the window.
With the number of stores and the reset date, that is enough to start. A render follows the first conversation.
info@stillroomcreative.com